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 | The Challenge: 
          The next
          generation of leaders and builders must use complex technology to solve some very
          tough problems.
         
        The Mission:
         
          Develop content and supporting platforms
          that prepare students to use technology to resolve
          or better understand important social issues in a playful,
          engaging way.
         
        The Results:
         
        
          The Build-It-Yourself program develops 21st century skills including problem solving skills,
          entrepreneurship, technical skills, presentation skills  and teamwork. 
          
        
        
          Juniors at an inner city school present their 
          solution 
          to the challenge ... 
          build a mechanical simulation of what happens in your body when you drink
          beer.
 Students who have participated in the Build-It-Yourself program have
          enrolled at some of the best schools in the country including 
          MIT, Harvard, Yale, Dartmouth, Milton, Phillips Andover and Choate.
 
        
        Strategy: 
 
          
                
                Present a series of projects that inspires boys and girls to build.
                
                
                Offer functional building blocks that enable students to build
                complex, engaging solutions quickly.
                
          		
          			Enable students and parents 
          			to collaborate with Build-It-Yourself 
          			artists, engineers, and computer programmers.
            	
                Generate
                revenue from membership fees, advertising and electronic commerce of tools, parts and supplies by developing 
          			a passionate, active, online community of builders.
                
              
                 	Partner with publishers, distributors and 
          			manufacturers to bring the Build-It-Yourself program to a
                 global market.
    			
           Features and Benefits:
         
          
          		
					The Build-It-Yourself robotics program appeals to a broad range of boys and girls
					because it applies technology to a broad range 
					of kids' interests and social issues in a playful way.
				
            Members can  execute complex, creative ideas quickly
          			because the Build-It-Yourself database of construction 
          			modules encourages kids to break down solutions into simple, reusable, 
          			functional building blocks.
            
          		Experienced, inspiring, Build-It-Yourself specialists, (many from MIT,
                Harvard, Mass Art and Cornell)
        		collaborate with kids, parents and teachers via live Webcasts.
          	
          		The Build-It-Yourself program focuses on the
				presentation of ideas
 				as much as on the execution of ideas.  
 				The result ... kids build confidence because their projects 
 				win positive feedback.
 			Invention
              Universe enables members to show off projects and to collaborate
              with builders from around the world.
              Members
              can develop a resume and portfolio of projects that may advance
              their college applications.
              Members
              can earn money when they qualify for intern positions.
              
          		
          			Corporate partners gain new, life-long customers and associate their products
            		with a popular, highly valued program.
            	
                The
                Build-It-Yourself program generates multiple, recurring revenue
                streams, including membership fees, embedded advertising, and
                e-commerce.
           
        The Team:
 
        
        
        A team of engineers, artists, educators, students and business developers
        (primarily from the MIT/Harvard/Cornell/Mass Art communities) have made valuable contributions to Build-It-Yourself.
         
        Revenue:
 
         Over 2,000 students
           have attended an average of 15 hours of Build-It-Yourself
           after-school workshops
           generating revenue of more than $450K.  These students have paid between
         $8-$20 per hour.  
           More than 80% of revenue is from repeat customers.
            
      	    The goal is to build a community of 300,000+ at-home members @
            $10/month.  (Similar to
           a multiplayer gaming, Club Penguin, and Make Magazine communities.)
            
	       
	       Reference Programs:
           
	        
           
           
      		- Colegio Las Hayas, Veracruz, Mexico- Greater Lawrence Technical School, Andover, MA
 - Lawrence Academy, Groton, MA
 - The Chenery School, Brookline, MA
 - La Mesa School District, La Mesa, CA
 - Buckingham, Browne & Nichols, Cambridge, MA
 - The Pierce School, Brookline, MA
 - The Lawrence School, Brookline, MA
 - The Concord Academy, Concord, MA
 - Riverside Middle School, Riverside, RI
 - Jamestown School, Jamestown, RI
 - Cranston Middle School, Cranston, RI
 - Renbrook School, West Hartford, CT
 - The Runkle School, Brookline, MA
 - The Winn Brook School, Belmont, MA
 - Meadowbrook School, Weston, MA
 - Camp Gan Israel, Hartford, CT
 - The Solomon Schechter School, Brookline, MA
 - After-school program for Microsoft employees,  Bellevue, WA
 - Kingsley Montessori School, Boston, MA
 - Cambridge Montessori School, Cambridge, MA
 - Shady Hill School, Cambridge, MA
 - Fayerweather School, Cambridge, MA
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